Welcome to The Brand Alchemist Podcast

The Brand Alchemist podcast dives deep into what makes the world’s most sought-after brands tick, trip, and triumph.  Join Taja Dockendorf, Founder and Creative Director of Pulp+Wire, as she interviews top brand owners forging their path forward and making magic happen along the way.

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Logan & Spencer Mahoney

In today’s episode of the Brand Alchemist Podcast, Taja Dockendorf welcomes Logan and Spencer Mahoney of Atomic Coffee Roasters to talk about their experiences running a manufacturer and brand. Together, they explain what makes Atomic unique in the CPG space, how the brand innovates prevailing trends in the coffee and beverage space, and strategies for building a local CPG brand and optimizing customer experiences.

Atomic Coffee Roasters 

Cygne Cooper & Evan Quinn

In today’s episode of the Brand Alchemist Podcast, Taja Dockendorf interviews Cygne Cooper and Evan Quinn of hiyo about creating a functional beverage brand with intention. Together, they share their process for building their product’s flavor profile and ingredients, how they position hiyo to educate consumers on its value proposition, and advice for launching products in the functional beverage market.

hiyo

Brittany Lo

In this episode of the Brand Alchemist Podcast, Taja Dockendorf chats with Brittany Lo, Founder and CEO of Beia, to talk about creating beauty products to address specific needs. Brittany explains how she utilizes beauty products to normalize sexual wellness and intimacy before discussing strategies for customer engagement and offering advice for conducting market testing and research.

Beia

Emanuel Storch

In this episode of the Brand Alchemist Podcast, Taja Dockendorf chats with Emanuel Storch, CEO of Blackbird Foods, about how he has refined his products and processes from conception, to launch, and to scale. Emanuel discusses how Blackbird revolutionizes seitan for restaurants, the challenges of transitioning from food service to DTC, and his company’s self-manufacturing process.

Blackbird Foods

Jennifer Liao

Tune in to this episode of the Brand Alchemist Podcast, as Taja Dockendorf interviews Jennifer Liao, Co-founder of Xiao Chi Jie, about honing her DTC food brand for consumer engagement. Jennifer shares how she self-manufactures her products while maintaining authenticity and consistency, XCJ’s innovative products and expansion efforts, and strategies for generating DTC brand awareness and growth.

Xiao Chi Jie

Naomi Davidowitz, Ashton Bean, and Liz Lovasco

In today’s episode of the Brand Alchemist Podcast, Taja Dockendorf, Naomi Davidowitz, Ashton Bean, and Liz Lovasco of Pulp + Wire share highlights from Expo East 2022. Together, they discuss their experiences interacting with brands at the convention, notable trends in CPG categories, and their favorite brands at Expo East.

Pulp + Wire

Nick Grossenbacher

Tune in to this episode of the Brand Alchemist Podcast as Taja Dockendorf hosts Nick Grossenbacher, Founder and Chief Product Formulator at REÅLEA Skincare, to discuss the intersection of alchemy and skincare. Nick shares his early recipes and the experimental process of creating them, the history and uses of his main ingredients, and how consumers can leverage the full benefits of REÅLEA’s products.

REÅLEA Skincare

Raina Kumra

Join Taja Dockendorf in today’s episode of the Brand Alchemist Podcast as she chats with Raina Kumra, founder of Spicewell, about how she utilizes her products to advocate for the health benefits of Ayurveda. Raina goes on to discuss her process for educating American consumers on the benefits of a healthy diet and Spicewell’s innovative product line and expansion initiatives.

Spicewell

Nina Damato

In this episode of the Brand Alchemist Podcast, Taja Dockendorf hosts Nina Damato, Managing Partner at Blue Circle Foods, to discuss product innovation for customer trust. Nina shares her creative process for redefining seafood, how she overcomes the challenges surrounding consumers’ acceptance of seafood, and how Blue Circle revolutionizes sustainability.

Blue Circle Foods

Abraham Kamarck

Join Taja Dockendorf in today’s episode of the Brand Alchemist Podcast as she talks with Abraham Kamarck, Founder and CEO of True Made Foods, about the importance of determination when launching a CPG brand. Abraham discusses the challenges of bootstrapping in the CPG industry, shares advice for conducting product demonstrations and targeting an ideal market, and how he manages his SKUs (stock keeping units).

True Made Foods

Amy Zitelman

In today’s episode of the Brand Alchemist Podcast, Taja Dockendorf sits down with Amy Zitelman, CEO of Soom Foods, to discuss pioneering and diversifying tahini for the modern market. Amy shares how Soom Foods revolutionized tahini, how she marketed her products to the food service industry, and advice for launching a rebrand.

Soom Foods

Matt Weiss

In this episode of the Brand Alchemist Podcast, Taja Dockendorf interviews Matt Weiss, the Founder and CEO of RIND Snacks, about his journey to building a successful CPG brand. Matt talks about the biggest turning points for his company, the lessons he learned while working in venture capital, and his love for exotic birds. Stay tuned.

RIND Snacks 

Ramon Vela

Join Taja Dockendorf in today’s episode of the Brand Alchemist Podcast as she sits down with Ramon Vela, Founder of The Story of a Brand, to discuss overcoming business failures. Ramon delves into his worst business mistakes and the lessons he learned from them, the strategies for combating negativity, and how business owners can reinvent themselves following a setback.

The Story of a Brand 

Laureen Moyal

In today’s episode, Taja Dockendorf sits down with Laureen Moyal, Founding Partner and Creative Director at Paperwhite Studio, to talk about running an agency and creating a unique brand. Laureen talks about her branding strategy and mission, tips for brands working with agencies, and advice for agencies to achieve success.

Paperwhite Studio

Luis Gramajo & Hans Schrei

In this episode Taja Dockendorf sits down with Luis Gramajo and Hans Schrei, Co-Founders and Partners of Wunderkeks, to discuss creating a lasting impact with your brand. Together, they share how they established Wunderkeks’ mission despite backlash, the driving force behind their products, and how Wunderkeks advocates for social change.

Wunderkeks

Cole Riley

In this episode, you will learn about Cole Reily founder of Wellfare. Learn about how Wellfare was born and what Cole and his non-profit are doing to help underserved communities and fight food insecurity.

Wellfare.org

Laurel Orley

In this episode, sit down with Daily Crunch co-founder Laural Orley and hear about her path in creating her brand, why mental health and having a brand mission is important, and how her blue whale spirit animal guides her creativity.

Daily Crunch

Taja Dockendorf

In this episode, you will learn about Taja’s career path, how Pulp+Wire earned their big break into the better-for-you CPG space, and advice on how you can find your true north in any career.

About Taja

Nikki Seaman

In this episode, you will learn about how Freestyle Snacks was born, the superpower that propels Nikki in everyday entrepreneurship, and gain a peek inside the mind of a data and analytical maven.

Freestyle Snacks

Tara Pate

In this episode, you will learn about how important a coffee experience is to Tara Pate, how it sparked the idea for Daysie, the superpower that propels Tara in continuously supporting other women entrepreneurs, and the animal that guides Tara in life and business.

Daysie

Where To Listen, Follow And Subscribe

Stitcher • Castbox • Overcast • Breaker • Pocket Casts • RadioPublic

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