Welcome to The Brand Alchemist Podcast

The Brand Alchemist podcast dives deep into what makes the world’s most sought-after brands tick, trip, and triumph.  Join Taja Dockendorf, Founder and Creative Director of Pulp+Wire, as she interviews top brand owners forging their path forward and making magic happen along the way.

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Laureen Moyal

In today’s episode, Taja Dockendorf sits down with Laureen Moyal, Founding Partner and Creative Director at Paperwhite Studio, to talk about running an agency and creating a unique brand. Laureen talks about her branding strategy and mission, tips for brands working with agencies, and advice for agencies to achieve success.

Paperwhite Studio

Luis Gramajo & Hans Schrei

In this episode Taja Dockendorf sits down with Luis Gramajo and Hans Schrei, Co-Founders and Partners of Wunderkeks, to discuss creating a lasting impact with your brand. Together, they share how they established Wunderkeks’ mission despite backlash, the driving force behind their products, and how Wunderkeks advocates for social change.


Cole Riley

In this episode, you will learn about Cole Reily founder of Wellfare. Learn about how Wellfare was born and what Cole and his non-profit are doing to help underserved communities and fight food insecurity.


Laurel Orley

In this episode, sit down with Daily Crunch co-founder Laural Orley and hear about her path in creating her brand, why mental health and having a brand mission is important, and how her blue whale spirit animal guides her creativity.

Daily Crunch

Taja Dockendorf

In this episode, you will learn about Taja’s career path, how Pulp+Wire earned their big break into the better-for-you CPG space, and advice on how you can find your true north in any career.

About Taja

Nikki Seaman

In this episode, you will learn about how Freestyle Snacks was born, the superpower that propels Nikki in everyday entrepreneurship, and gain a peek inside the mind of a data and analytical maven.

Freestyle Snacks

Tara Pate

In this episode, you will learn about how important a coffee experience is to Tara Pate, how it sparked the idea for Daysie, the superpower that propels Tara in continuously supporting other women entrepreneurs, and the animal that guides Tara in life and business.


Where To Listen, Follow And Subscribe

Stitcher • Castbox • Overcast • Breaker • Pocket Casts • RadioPublic

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