Amy Cohn has a hybrid of experience building new businesses and growth for global brands and hyperlocal high-growth startups. She has run online product innovation teams and digital strategy at Disney, Oprah, and Sony and was a marketing and growth executive in healthcare (Heal) as well as blockchain (Dapper Labs). After being diagnosed with colon cancer in 2020, Amy is now focused on creating accessible solutions for people with chronic conditions.
Here’s a glimpse of what you’ll learn:
- Amy Cohn shares her dynamic background in technology and healthcare
- Amy’s inspiration for venturing into the CPG space and co-founding Joydays
- How Joydays manufactures its products to accommodate chronic illnesses
- Joydays’ methods for product awareness and channel distribution
- Amy describes Joydays’ strategic product-to-market process
- The major challenges Joydays faced launching products in the CPG space
- What are Joydays’ plans for future innovation?
In this episode…
The CPG space is volatile, with rapid changes and frequent challenges. So, how can you navigate product-to-market, distribution, and awareness challenges to launch a functional food brand that solves prevalent consumer issues?
Amy Cohn coordinated an accelerated launch of her functional cookie brand to offer an accessible and beneficial sweet for people suffering from chronic illnesses, including diabetes and digestive disorders. She conducted extensive research and development and experimented with various distribution channels to create the perfect blend of healthy yet tasty ingredients and get them into consumers’ hands. When managing the logistical challenges of specific consumer needs, Amy emphasizes the importance of remaining agile and prioritizing business goals.
In today’s episode of the Brand Alchemist Podcast, Taja Dockendorf sits down with Amy Cohn, CEO and Co-founder of Joydays, to discuss how she launched a functional food brand to address consumer health issues. Amy describes Joydays’ methods for product awareness and channel distribution, the brand’s strategic product-to-market process, and the major challenges she faced launching products in the CPG space.
