Daniel Del Coro is the Head of US Business Development at Secret Island Salmon and its parent company Salmones Austral, which specializes in sustainable seafood. With over 15 years of experience in the food business, he has partnered with award-winning chefs and worked in management, sales, branding, and marketing with startups, mid-market sustainable food brands, and nonprofit organizations like Slow Food New York City and New Amsterdam Market. Daniel studied leadership, crisis management, and survival skills at the National Outdoor Leadership School.
Here’s a glimpse of what you’ll learn:
- Daniel Del Coro shares Secret Island’s origin story and how he joined the team
- How Salmones Austral advances sustainable aquaculture
- Dispelling misinformation about farmed salmon
- Secret Island’s campaign to educate consumers about aquaculture
- The evolution of the seafood industry
- Daniel talks about Secret Island’s transition from direct-to-consumer to in-store retail
- Future product innovations for Secret Island
In this episode…
Seafood is a rapidly-expanding category in the CPG space. However, the controversy about wild versus farmed seafood has created misinformation among consumers. Farmed seafood like salmon is believed to be contaminated with chemicals, pathogens, dyes, and antibiotics. How can you educate consumers about sustainable aquaculture?
As an advocate for sustainably-produced food, Daniel Del Coro is leading the initiative to destigmatize farmed salmon. With the world’s population expected to reach 10 billion by 2050, food production must increase by 60%, so responsibly-managed seafood farms are crucial to ensure quality food. You can develop informative and engaging campaigns to educate consumers about the differences between farmed and wild-caught seafood, creating space in the market for both production methods.
Join Taja Dockendorf in welcoming the Head of US Business Development at Secret Island Salmon and Salmones Austral Daniel Del Coro to this episode of the Brand Alchemist Podcast. Together, they discuss how Secret Island is revolutionizing aquaculture. Daniel also addresses how the seafood industry has evolved, Secret Island’s new product innovations, and the company’s emergence into the retail space.