The Brand Alchemist Capsule Series: The Past & Future State of CPG With Bob Burke

The Brand Alchemist Capsule Series: The Past & Future State of CPG With Bob Burke

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Bob Burke is the Principal of Natural Products Consulting, a consulting firm specializing in bringing natural, organic, and specialty products to market across all channels. The firm has worked with companies such as Annie’s, Oregon Chai, Kraft, and many others. He is also the co-author and co-publisher of the Natural Products Field Manual. Bob serves on multiple advisory boards for companies, including Wildgood, Fancypants Bakery, and the Nutrition Business Journal. 

As an expert in marketing natural, organic, and specialty products, he was named one of the “Top 25 Business Builders of the Natural Products Industry for the last 25 years” by Natural Foods Merchandiser magazine. Before becoming a consultant, Bob was the Vice President of Sales and Corporate Development at Stonyfield Farm and has held management positions at Sperry Top-Sider and Colombo, Inc.

Here’s a glimpse of what you’ll learn:

  • Bob Burke shares his background in the CPG and natural products spaces
  • CPG themes and challenges brands experienced in 2022
  • Advice for brands contemplating price increases
  • Key trends to consider as the CPG landscape evolves in 2023
  • Pivoting to build awareness on multiple channels
  • Bob’s growth strategies for CPG brands
  • The future of CPG funding and the value of having an advisory board

In this episode…

With inflation and supply chain constraints in the CPG space, brands must develop a sound strategy for future success. So how can you stay profitable in 2023?

Many brands are hesitant to raise prices because they believe it will decrease purchase rates. But price increases are unavoidable in most cases, so to sustain your gross margins, Bob Burke recommends raising prices to match growing costs from suppliers. There are two components brands must focus on to maximize profits: buyer management and customer acquisition. You can create value for your brand by optimizing product categories and building an emotional connection with consumers.

In today’s episode of the Brand Alchemist Podcast, Taja Dockendorf hosts Bob Burke, Principal of Natural Products Consulting, to address how brands can grow in the CPG space in 2023. Bob shares advice for brands contemplating price increases, how the CPG landscape will evolve in 2023, growth strategies for CPG brands, and more!

Resources Mentioned in this Episode