The Alchemy of BelliWelli

The Alchemy of BelliWelli

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Katie Wilson is the Co-founder of BelliWelli, the first gluten-free, probiotic-packed, low FODMAP, vegan snack bar for people suffering from gastrointestinal conditions. As someone who suffers from irritable bowel syndrome, Katie founded the company after years of sorting through food labels and consulting with doctors. In founding BelliWelli, she formed a community for those struggling with these conditions.

Here’s a glimpse of what you’ll learn:

  • Katie Wilson shares how she entered the CPG industry
  • How Katie built a community to support BelliWelli
  • Developing BelliWelli’s brand design
  • Katie talks about BelliWelli’s marketing campaign for irritable bowel syndrome
  • The challenges of positioning BelliWelli
  • Katie’s plans for expansion and proudest moments as a brand owner

In this episode…

Over 70% of adults suffer from digestive conditions such as irritable bowel syndrome, inflammatory bowel disease, and Crohn’s disease. Many food options on the market aren’t suitable for these disorders, and those affected struggle to manage their symptoms.

Meet BelliWelli: the gut-friendly snack bar with clean ingredients. Co-founder Katie Wilson developed and grew BelliWelli through a community of supporters and people with IBS. By recruiting these individuals to perform in-store demos and showcase their experiences with the brand, Katie has gathered valuable consumer insights. Yet, BelliWelli isn’t only for IBS sufferers, and these insights have allowed Katie to leverage consumer-led education to position her brand as a healthy option for anyone.

In this episode of the Brand Alchemist Podcast, Taja Dockendorf invites Katie Wilson, Co-founder of BelliWelli, to speak about how she created a gut-friendly snack bar. Katie explains how she built a community to support BelliWelli, the brand’s marketing campaign for IBS, and how she overcame the challenges of positioning BelliWelli.

Resources mentioned in this episode: