Mike Glick is the Co-founder and CEO of Goode Health, a health and wellness company specializing in biometric tracking and nutrition products designed to improve overall health. He also leads the Columbus studio for Palm Venture Studios, a private firm for new health and wellness technologies located at Ohio State University. Having spent over 10 years leading adult and pediatric nutrition at Abbott, Mike is dedicated to improving accessibility to nutrition and healthcare. 

Here’s a glimpse of what you’ll learn:

• [2:26] How Goode Health sets itself apart in a crowded market with a focus on results-driven products
• [5:43] Mike Glick talks about Goode Health’s customized nutrition solutions 
• [10:17] The setbacks and strategic decisions in marketing a new brand in a competitive industry
• [17:19] Identifying your target audience through education and authenticity
• [20:46] Goode Health’s plans to expand into various nutrition solutions
• [33:03] How Goode Health emphasizes the importance of polyphenols

In this episode…

In an industry flooded with generic products, nutrition brands must differentiate their offerings through customized solutions. How can you educate consumers about your products’ unique benefits?

Nutrition expert and startup entrepreneur Mike Glick developed a protein supplement company that stands out in a cluttered market by adhering to transparency, ethical standards, and product efficacy. The brand tailors products to consumers’ health needs by offering personal nutrition assessments that address nutrient deficiencies and goals. Mike recommends leveraging authentic case studies of vetted individuals who understand your brand’s mission and can communicate the personal benefits and provide educational advice. This reduces the confusion surrounding nutritional health products and positions your brand as a reliable solution.

Tune in to this episode of the Brand Alchemist Podcast as Taja Dockendorf hosts Mike Glick, the Co-founder and CEO of Goode Health, who talks about revolutionizing personalized nutrition in the CPG market. Mike shares how to market a new brand in a competitive industry, how to identify your target audience, and Goode Health’s future expansion plans. 

Resources mentioned in this episode:

• Taja Dockendorf on LinkedIn
• Pulp+Wire
• Pulp+Wire’s email: [email protected]
• Mike Glick on LinkedIn 
• Goode Health 
• Yuka

Quotable Moments:

• “We’re not trying to grow too fast and outgrow and overpromise customers when we maybe can’t deliver yet.”
• “Everything we put in our product is at clinically proven levels that have an impact on your health.”
• “We’re trying to fix the mismatch between the food industry and the healthcare industry.”
• “Sampling and events are key… once [people] try [our product], they say, ‘Wow, it actually tastes good, and it’s got all this healthy stuff.'”
• “Telling the truth always, that’s really important.”

Action Steps:

1. Explore Goode Health’s custom nutrition options by taking a personal nutritional assessment on the brand’s website: Its personalized approach can address specific nutritional deficiencies or goals.
2. Utilize the Yuka app to scan and understand the quality of food products you’re considering: This encourages informed decisions and helps avoid consuming products with potentially harmful ingredients.
3. Consider the importance of polyphenols in your diet and seek foods or supplements rich in these antioxidants: Polyphenols are linked to numerous health benefits and can be crucial for overall well-being.
4. Engage with health products that have undergone clinical studies proving their benefits: Products backed by clinical evidence are more likely to deliver the promised health benefits, building trust and long-term customer satisfaction.
5. Advocate for and share trusted health and nutrition products with your community: Spreading the word about effective health solutions can contribute to the betterment of collective well-being and guide others toward healthier choices.