Secret Island: Social Content



Demystifying Farmed Salmon

Farmed salmon is often misjudged and misunderstood – particularly on the internet – as a result of false information, outdated studies, and baseless rumors. Working to further its mission to develop a sustainable way of feeding the world’s growing population, Secret Island enlisted the help of Pulp+Wire to educate audiences about the realities of farmed salmon and the company’s processes to ensure minimal environmental impact, also showcasing that at the end of the day – it’s a delicious fish.


  • Social Media Strategy
  • Content Photography
  • Organic Social Media Content
  • Social Giveaways
  • Blog Post Development
  • Email Marketing
  • Paid Media Creative

It May Be Secret Island, But Our Salmon Have Nothing to Hide

Once aligning on the strategic approach for Secret Island’s digital presence, Pulp+Wire embarked on a multi-tactic endeavor that worked to communicate key components of the brand’s messaging, including: sharing the brand story, providing education about aquaculture and nutrition, and demonstrating appetite appeal to showcase the flavor and versatility of Secret Island products.

As we worked to bring the brand to life across digital platforms, we established an order of operations for sharing specific messages: going deep in long-form detail through blog posts, pulling out key nuggets of information to share through social content and email, and amplifying the most important points as part of our paid media approach.

“I cannot speak highly enough about the team at Pulp+Wire. They are immensely talented and have been instrumental in the branding and digital marketing of our growing business. They are invested in our success and true partners which is an invaluable, and uncommon, attribute in an agency.”

– Daniel del Coro, Head of U.S. Business Development

Growing Our Community Through Strategic Partnerships

To drive awareness among consumers outside of our immediate audience, we established partnerships among other like-minded brands and organizations. These partnerships ultimately netted a 450% growth in total email subscribers as a result of submission of first-party data as an entry mechanism to win high-ticket items as prizes.

More Than Just the Average Fish

Across all of content, our goal is to inspire audiences to think of salmon differently. Whether that’s by teaching them something new about salmon farming, giving them new ways to enjoy salmon, or introducing them to concepts related to sustainability and aquaculture that they had not considered.