Client:
RIND Snacks: Social Content
Keep It Real. Eat the Peel.
To help address the growing problem of food waste in the world, Rind developed a line of dried fruit snacks utilizing the typically discarded, edible peels that ordinarily make up about 15% of annual food waste. The brand began with a clear mission in mind, working to provide healthy snacking options while limiting its consumption footprint in the world. To help communicate this mission, RIND enlisted the help of Pulp+Wire to develop a visual perspective and engaging social content.
Deliverables
- Social Media Strategy
- Creative Direction Development
- Content Shot Planning
- Content Photography
- Organic Social Media Content
Evolving Our Creative Vision Along With the Brand
Upon initially partnering with RIND to develop social content, Pulp+Wire took a lifestyle-driven approach, showcasing usage occasions and snacking cues to help audiences see how to incorporate Rind into their routines. Over time, as the brand grew, this approach evolved in a number of ways to capture the playful spirit and brand story that RIND had to share.
With creator partners and in-house content teams contributing to the lifestyle component, Pulp+Wire was given the opportunity to explore unexpected creative avenues that would bring as simple an idea as upcycling fruit peels to life while providing audiences with craveable inspiration.