ElleVet’s venture into the retail space with EllePet brought forth a distinct challenge. The task was to create a lifestyle-oriented, playful, and clean brand identity that could stand out in the typically chaotic and cluttered pet store environment. From advising on naming to packaging and point-of-sale materials, our collaboration aimed to give EllePet a unique presence on the shelves, combining visual appeal with the promise of clinically-proven CBD supplements for dogs.


  • Brand Identity
  • Creative Strategy
  • Packaging Creative
  • Packaging Production


Our solution for EllePet involved a deliberate shift towards a lifestyle-oriented and playful aesthetic. Through careful visuals, messaging, and brand development, we crafted an identity that both integrated with the parent ElleVet brand while standing out as its own brand in pet store environment. Multiple iterations of packaging were refined to strike the right balance between cleanliness and visual allure. The creation of sales kits and point-of-sales materials further enhanced the overall customer experience. The result is a brand that not only stands out in a retail setting but also communicates EllePet’s commitment to providing clinically-proven CBD supplements for pets in a visually engaging and accessible manner.