Raina Kumra is the Founder of Spicewell, the world’s first nutrient-dense, Ayurvedic line of pantry essentials. As an operational leader, investor, and advisor, she is a Partner at The Fund — where she leads healthcare and consumer deals — the former CEO of Juggernaut, and the former Co-founder of the app engagement platform Mavin.
Raina served on the Biden-Harris transition team overseeing the US Global Media tech strategy and previously served as Co-director of Innovation at the BBG, where she advanced the organization’s mission to reach global audiences and protect journalists under the Obama Administration. She has worked with The Knight Foundation, Microsoft, Burberry, Nike, Nokia, Levi’s, and several other worldwide brands.
Here’s a glimpse of what you’ll learn:
- Raina Kumra shares her background in media, technology, and advertising and how she founded Spicewell
- The health benefits of Spicewell’s products
- Raina’s process for educating American consumers on the benefits of Ayurveda
- Spicewell’s innovative new product line and expansion initiatives
- Advice for raising capital as a CPG brand
- The power of a supportive advisory team
- How Raina created Spicewell’s product design
In this episode…
Are you a CPG brand on a mission to change the world one product at a time? As a brand structured around advocating for society’s welfare, how can you educate consumers about the benefits of your products?
With her innovative salt, pepper, and Ayurvedic spices, Raina Kumra strives to inform consumers about the benefits of Ayurveda and help them optimize their diets to achieve a healthy lifestyle. To accomplish this, she has recruited talented investors and advisors to propel her mission by advocating for policy changes. Raina maintains the importance of hiring passionate people to educate the public and acquiring a strong PR team to generate widespread awareness.
Join Taja Dockendorf in today’s episode of the Brand Alchemist Podcast as she chats with Raina Kumra, founder of Spicewell, about how she utilizes her products to advocate for the health benefits of Ayurveda. Raina goes on to discuss her process for educating American consumers on the benefits of a healthy diet and Spicewell’s innovative product line and expansion initiatives.
Resources mentioned in this episode:
- Raina Kumra on LinkedIn
- Spicewell
- Spicewell on Instagram | Twitter | TikTok
- Taja Dockendorf on LinkedIn
- Pulp+Wire
