The Alchemy of CPG Branding, Life/Work Balance and Koalas

The Alchemy of CPG Branding, Life/Work Balance and Koalas

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Laureen Moyal is a Founding Partner and Creative Director at Paperwhite Studio, a multi-disciplinary design consultancy. Paperwhite collaborates with clients to build identities and grow them into full-blown experiences and digital spaces. Laureen has experience developing integrated branding solutions and creating web experiences in the food and hospitality industries. She served as a visiting critic at Parsons School of Design and taught branding, design, and typography at the Maryland Institute College of Art.

Here’s a glimpse of what you’ll learn:

  • Why Laureen Moyal established Paperwhite Studio and chose to focus on CPG brands
  • Paperwhite’s branding strategy and mission
  • Laureen’s top tips for brands working with agencies
  • What did Laureen learn from starting and maintaining an agency?
  • Laureen’s approach to work-life balance
  • Advice for agencies to achieve success

In this episode…

When it comes to the consumer packaged goods (CPG) industry, customers are perceptive regarding trends, product designs, and quality. So, how can you create an innovative brand design to market around such specifications?

Laureen Moyal says that designs serve as communication for the product. When producing a design, it’s important to consider the product’s value for the consumer so that the packaging complements the quality and stands out. Another factor to assess is the demand for the product — no matter how appealing the design, you don’t want to launch a product with hundreds of variations already on the market.

In today’s episode of the Brand Alchemist Podcast, Taja Dockendorf sits down with Laureen Moyal, Founding Partner and Creative Director at Paperwhite Studio, to talk about running an agency and creating a unique brand. Laureen reveals Paperwhite’s branding strategy and mission, her tips for brands working with agencies, and her advice for agencies to achieve success.

Resources mentioned in this episode: