The Alchemy of Cookies, Partnership and Safe Spaces for Conversation

The Alchemy of Cookies, Partnership and Safe Spaces for Conversation

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Luis Gramajo is a Co-Founder and Partner of Wunderkeks, a consumer-packaged cookie brand. He is responsible for the company’s product development, sales, and customer relationship management. With a background in trade marketing and PR, Luis has experience in the CPG space running supermarket brands in the skincare and food industries across Central America.

Hans Schrei is a Co-Founder and Partner of Wunderkeks and has been baking since he was four years old. At Wunderkeks, he is the direct-to-consumer operator and chief marketer, working to develop the brand’s online presence through paid social media campaigns, email, and SMS texts. Hans has a background in CPG running mass-market and healthcare brands across Central America and the Caribbean.

Here’s a glimpse of what you’ll learn:

  • Hans Schrei and Luis Gramajo share the inspiration behind Wunderkeks
  • Tips for overcoming the challenges of professional and personal relationships
  • How Luis and Hans established Wunderkeks’ mission amid backlash
  • Hans reveals the impetus behind Wunderkeks’ products
  • The secret to authenticity
  • How does Wunderkeks advocate for change?
  • Luis’ and Hans’ objectives for brand growth

In this episode…

In today’s turbulent social landscape, it’s important for brands to show support for underrepresented populations. If you’re considering launching a purpose-driven organization, what are some actions you can take to make an impact for vulnerable audiences?

Luis Gramajo and Hans Schrei understand the challenge of remaining authentic in a profit-driven market, so they maintain the importance of perseverance. When presented with an opportunity to create a safe space for the LGBTQ+ community, Luis and Hans generated campaigns, initiated collaborations, and structured their brand around acceptance despite facing public retaliation. Now they’re encouraging other businesses to elevate their voices to advocate for change.

In this episode of the Brand Alchemist Podcast, Taja Dockendorf sits down with Luis Gramajo and Hans Schrei, Co-Founders and Partners of Wunderkeks, to discuss creating a lasting impact with your brand. Together, they share how they established Wunderkeks’ mission despite backlash, the driving force behind their products, and how Wunderkeks advocates for social change.

Resources mentioned in this episode: