Client:
YES BAR
Challenge
YES BAR needed a partner to rebrand their packaging to make a stronger impact throughout their unique sale channels and tell their story more effectively.
How do they get potential consumers to understand their organic, premium ingredients are better for you and just say, YESSSSSSSSSSSS to purchasing.
Deliverables
- Creative Strategy
- Brand Identity
- Illustration
- Packaging Creative
- Packaging Production
Solution
Our strategic approach started with listening to YES BAR’s concerns and pain points. Hearing what needed to be said for the brand to thoughtfully evolve helped us create more authentic packaging.
Their new packaging celebrates what makes their small-batch crafted bars better: the best, most delicious ingredients safe for the entire family. We called out their plant-based, paleo, and kosher differentiators while making it clear to consumers that they are made without common allergens like soy, gluten, dairy, corn, and eggs.
We sharpened the logo and dialed up the illustrations to ensure the brand stayed familiar. Allowing the ingredients to speak for themselves by popping off the clean, white box supported stand out on the shelves!
