Therapy Clean came to us to perfect their packaging and messaging, and the irony is not lost about making a truly clean, cleaning product.
Therapy Clean emerged from a shared frustration with the lack of safe and effective household cleaning products. Confronted with the challenge of finding a cleaner and healthier alternative for their home and family, it aimed to revolutionize the industry by blending potent cleaning agents, such as essential oils and powerful plant-based ingredients, to create a line of effective and environmentally friendly solutions. Truly creating a therapeutic cleaning product to use and elevate your mood through knowing your house was clean.
- Creative Strategy
- Brand Identity
- Packaging Creative
- Packaging Production
- Social Media Strategy
- Deck Creative + Collateral Support
Recognizing the need to communicate the unique story of Therapy Clean and highlight the efficacy of its products, it turned to us for innovative packaging design to stand out in a market flooded with chemical cleaners while accurately conveying the brand’s ethos.
We addressed this by designing packaging that skillfully wove geometric patterns, usage-specific color storytelling, and an overall clean aesthetic, setting Therapy Clean apart and establishing credibility in the eyes of consumers.
To enhance the sensory experience and differentiate each formula, finishing treatments such as matte and gloss moments and carefully chosen textures were incorporated into the packaging design, providing a tactile physical sensation that aligns with each product’s specific application and assigned surface. This integrated approach to product and packaging design successfully met the challenge posed by the dearth of clean and effective household cleaners, positioning Therapy Clean as a leader in the industry