Sweet Dirt was seeking a partner to define its brand identity and design creative packaging that could distinguish its extensive product line from the crowd competing within the cannabis boom. The needs of the company’s diverse target audiences required a master brand strategy that could also embrace the positions of three distinct sub-brands. Lastly, making this cannabis company even greener, with true sustainability in their packaging offerings was key.
- Brand Strategy & Positioning
- Creative Strategy
- Brand Identity
- Packaging Creative
- Brand Messaging
- Packaging Production
We crafted a packaging system that embraced naturally-inspired motifs, copper foil, and typography to weave a more extensive narrative about Sweet Dirt. Sustainability was a key focus, and we designed the entire system with materials sourced, produced, printed with wind power, grown, packaged, and sold within a 100-mile radius. Opening and experiencing the redesigned brand and packaging aimed to create a magical consumer experience, like unearthing a gem from fertile ground. We wanted this organic experience to reflect Sweet Dirt’s passion and patience in nurturing plants without additives, fillers, or toxins.
Key elements of the design included embossing, metallic Pantone inks, copper foil (solvent-free and recyclable), and a soft-touch finish. Metalized film for bags and labels for a flexible labeling system incorporated copper metallic accents. Specialized dielines were employed to maximize sheet usage and reduce waste.
The entire project, from design to printing, was committed to local sustainability. Designed locally in Maine by our team, Sweet Dirt selected Maine-based J.S. McCarthy Printers, which use 100% certified wind power. The paper stock, with one of the lowest carbon footprints in the industry, was made only a few miles away at the Sappi Paper Mill in Skowhegan, Maine. The result was a packaging system that authentically captured Sweet Dirt’s values and commitment to quality and sustainability.