Sebago Clean Waters



The Nature Conservancy needed a compelling campaign to inspire donations to realize the mission of Sebago Clean Waters to protect the water quality, community well-being, and health of wildlife in the Sebago watershed.


  • Creative Strategy
  • Brand Identity
  • Website Creative
  • Website Development


To dig in fully to our assignment, we knew we must target audiences of potential donors and educate them that Sebago Clean Water must be preserved for the physical, economic, environmental, and emotional health of all who depend upon this critical resource. Quite organically, with a play on words, our campaign focus of “the future is clear” was born.

We crafted a detailed marketing plan and campaign logo, brochures, and website to help everyone explore, learn about, conserve, and invest in one of Maine’s most vital water sources.