Popeas, a chickpea puff snack brand based in India, faced the challenge of crafting a flavorful brand that would resonate with an international audience. The task extended beyond borders, demanding a creation that would not only reflect the rich taste of the snacks but also capture the attention and preference of consumers overseas.


  • Creative Strategy
  • Brand Identity
  • Packaging Creative
  • Packaging Production


Our solution for Popeas was to infuse the packaging with a delightfully playful and fun aesthetic. We crafted a visually appealing design that mirrored the snacks’ flavorful nature. The introduction of a new logo and illustrations added a contemporary touch, elevating Popeas to stand confidently alongside larger consumer brands on the shelf. The result was a packaging transformation that not only captured the essence of the brand but also positioned Popeas as a vibrant and competitive player in the global snack market.