Client:
Kate’s Real Food: Social Campaign
Shaking Up the Snack Bar Aisle
To cut through the noise of the crowded snack bar space, Kate’s Real Food sought to communicate its delicious taste, satisfying texture, and real ingredients through an eyebrow-raising concept – We Look Better Naked. With this being their first-ever investment in a full-scale campaign, the brand was ready to set the record straight and prove its superiority.
Deliverables
- Campaign Strategy Development
- Content Photography
- Organic Social Media Content
- Influencer Partnerships
- Social Giveaways
- Email Marketing
- Paid Media Creative
- Landing Page Creative & Development
Baring It All
After establishing the campaign’s strategic framework, Pulp+Wire engaged in a multi-tactic approach to flaunt the brand’s assets. We leveraged organic social content, a new website landing page, email marketing, influencer partnerships, social giveaways, and paid media creative to communicate the campaign message.
Working to evoke feelings of satisfaction and pleasure, we leaned into double entendres and provocative language to further support the campaign tagline while driving awareness and consideration. Above all, the first month of the campaign led to the brand’s strongest month of sales to date.
The campaign launched with a bold statement of the tagline, ultimately driving 40% more video views than the previous 5 Instagram Reels.
Campaign creative stripped things down to reveal the real, organic ingredients and mouth watering texture that Kate’s Real Food is known for.
In addition to studio photography, lifestyle-driven assets helped illustrate the brand’s benefits in real-world settings.
In addition to providing a quote for the campaign press release, Dylan Efron also bared it all to show that Kate’s Real Food looks better naked.
Lifestyle and fitness creator Remi Ishizuka enjoys Kate’s Real Food bars while on the trail with her pup, Simba



