Kalamata’s Kitchen



Kalamata’s Kitchen started as one children’s book with a simple message: to encourage kids and their parents to be curious about food and embrace unfamiliar ingredients and flavors. 

When one book turned into many, they needed support transforming their book series into an immersive culinary experience. The challenge was to create a seamlessly integrated brand that nurtured a sustained curiosity in taste and tradition while encompassing elements from branding and book covers to merchandise and mailers.


  • Brand Identity
  • Creative Strategy
  • Brand Voice + Messaging
  • Book Creative
  • Packaging Creative
  • Branded Merch Design
  • Website Creative + Development
  • Collateral Creative


We were thrilled to collaborate with the Kalamata’s Kitchen team on creative design, including branding, book covers, merchandise design, and mailer development. 

We created their colorfully branded box, packed with curated tools to foster culinary curiosity. Items included a branded apron, canvas bag, kid-sized whisk and masher, and a memory game featuring exotic ingredients in different languages. 

The integrated brand that we established retained the original storytelling’s essence and expanded it into a multifaceted experience that encourages ongoing exploration of taste and culinary traditions. This approach turned Kalamata’s Kitchen into an immersive journey for kids and adults alike, encouraging them to keep exploring the world of food.

"I’ve had an exceptionally positive experience working with the entire team at Pulp+Wire. Their reputation and body of work was what interested me in working with them from the outset. From my first conversation with the team, I realized that they understood why our business was special and wanted to be a part of shaping our future. The quality of the creative has always been outstanding, highlighted by meticulous attention to detail and a deep understanding of our audience. On top of all of these things, their communication, adherence to timelines and professionalism is unmatched. The Pulp+Wire team has truly become an extension of our team, acting as trusted advisors we could never replace. As a person that has overseen many agency relationships, I’ve found that it’s unrealistic to expect exceptionally high standards across all aspects of the client experience. And then I started working with Pulp+Wire and was proven wrong. I haven’t stopped working with them since."

- Derek Wallace, Founder