Humphrey’s Skincare



Humphreys Witch Hazel wanted a creative makeover to refresh the legacy organic brand’s aim to make skincare beautiful and easy-to-under for audiences with both regular and sensitive skin.


  • Creative Strategy
  • Brand Identity
  • Packaging Creative
  • Brand Messaging
  • Packaging Production
  • Website Creative
  • Website Development
  • Trade Show Booth + Sales Collateral


Humphreys is a 150+ year-old brand and they’ve stood the test of time by always evaluating their product offerings to ensure they’re providing the best consumer experience and staying on, or ahead of, trends. 

With the goal of enhancing the experience and driving education on their ingredient purity, positioning the rebrand correctly was key. It required a more streamlined look that clearly and consistently promoted Humphreys wild-harvested, natural source ingredients in their organic and alcohol-free formulations. 

Two compatible but distinguished palettes, one for their alcohol-free toners and the other for their organic toners made repeat purchase easier. See-through bottle graphics emphasizing a clear skin, touches of champagne foil and wood-like lids all spoke to the more premium nature of the product line while enticing millennials and gen-z to pick up the bottle at shelf.