Client:
Edacious
Challenge
Edacious faced the challenge of visually conveying its tech-driven mission of revolutionizing the food production system through nutrient-density scanners, emphasizing quality over quantity. The task was to design a simple yet engaging corporate icon that effectively communicated this ambitious mission of healthier people and planet.
Deliverables
- Creative Strategy
- Brand Identity
Solution
We initiated a solution by memorializing Edacious’s mission in a creative strategy. This brief laid the groundwork for the development of a final flexible logo suite. The master design, derived from the creative strategy, skillfully honored Edacious’s four-part focus on the agricultural, food chain, health & wellness, and climate change components of its overarching campaign.
The result was a visually compelling corporate icon that not only encapsulated Edacious’s tech-driven mission but also resonated with its multifaceted commitment to transforming the food production landscape.
