Client:
ECOBAGS
Challenge
Our strategic thinking and creative prowess helped ECOBAGS face their dilemma of developing a corporate icon and design program that resonated with its mission of “cleaning up the planet one bag at a time.”
The task included creating a new logo and packaging for their diverse line of string, produce, and tote bags while maintaining a sustainable style aligned with the company’s core principle of doing more with less.
Deliverables
- Creative Strategy
- Brand Identity
- Packaging Creative
- Packaging Production
Solution
Our creative team embarked on a mission to encapsulate ECOBAGS’ ethos in every design element. From the initial sketch to the final dieline, the focus was on clean, efficient, and compelling graphics that mirrored the environmental consciousness ingrained in the ECOBAGS name.
The packaging dielines were engineered to use minimal recycled card stock, designed to innovatively roll, fold, and tuck into containers. Each bag was uniquely wrapped, allowing customers to see and touch the eco-friendly products they were crafted to contain. The limited ink palette of white and the brand’s signature green popped against the uncoated, flecked kraft tone, echoing the earth-friendly nature of the bags and the packaging.
Today, ECOBAGS customers carry their purchases in signature bags and the brand’s impactful message into the world. It’s not just about bags; it’s a commitment to a greener planet for ECOBAGS, and we are proud to support this mission at every step and touchpoint.
