Daysie, a new line of simple syrups, aimed to appeal to modern tastes while conveying a compelling social mission. Our challenge was crafting a countertop-worthy identity, including the brand name, logo, and packaging design, that could stand out in the competitive yet somewhat tired world of coffee and beverage syrups with striking visual elements and a transparent representation of organic ingredients.


  • Creative Strategy
  • Brand Identity
  • Illustration
  • Packaging Creative
  • Packaging Production
  • Product Photography
  • Website Creative
  • Website Development


Mirroring the bubbly vibe of founder Tara Pate and armed with slogans like Not So Simple Syrup and Revive Your Ritual, we created the next CPG darling. A vibrant and delicious design language was established to ensure Daysie would be your new favorite addition that your daily coffee was missing. 

With a pump of bold colors, custom illustrations, and a sprinkle of organic goodness, we crafted visually enchanting packaging that helped Daysie stand out and separate from the dusty syrup category. More than eye candy – the tactile labeling finishes added a touch of elegance, making the whole experience as smooth as pouring syrup. From brand strategy and packaging design to our Webby-nominated web design and social content, we poured our creativity into every nook, building a lifestyle brand, not just a one-time fling. Cheers to Daysie, where every drop is a sip of joy!