Comfort Block




ComfortBlock, Genest’s innovative building material system – a dynamic, soundproof, mold-proof, and weatherproof solution that stands out for its build speed, cost-effectiveness, and resilience in harsh environments. The challenge lay in effectively communicating this unique story through brand, messaging, collateral, and the web, ensuring it resonated with both customers seeking reliable construction solutions and builders interested in utilizing this groundbreaking system.


  • Website Discovery & Creative Planning
  • Functional Specification
  • Website Creative
  • Website Development


Our solution for ComfortBlock involved refining the original brand we created to align more closely with its exceptional qualities. The focal point was a new website strategically tailored to cater to two key audiences – those eager to learn more about the building block material and builders looking to incorporate it into their projects. Through meticulous messaging, collateral, and a user-friendly web interface, we successfully conveyed the story of ComfortBlock, positioning it as a cutting-edge, reliable, and cost-effective building material that stands up to the demands of modern construction.