Basbaas Foods



When BasBaas Foods approached us, they faced the challenge of defining their brand and creating a unique identity for their sauce line. We needed to encapsulate the founder’s rich heritage in the design, crafting a logo and typography that resonated authentically. This challenge reflected the depth of cultural representation required, with a need to balance tradition and modernity.


  • Creative Strategy
  • Brand Identity
  • Packaging Creative
  • Packaging Production
  • Website Creative
  • Website Development


Our solution for BasBaas Foods was a vibrant, bold transformation. We leveraged the challenge by delving into the founder’s roots for inspiration. The creative involved a complete overhaul of packaging and brand assets. The resulting design not only encapsulated the essence of BasBaas but also strategically positioned them within the rapidly growing ethnic food category. The KPIs were not just met but exceeded, creating a visually impactful brand that spoke to its heritage and appealed to a broader audience.