“My goal has always been to inspire and uplift women.”
Thank you The DIELINE, for featuring my article on how the .1% and beyond, can support one another within the CPG branding space.
Some top notes from the article:
Fresh off attending Natural Products Expo West 2022 (after a 2-year hiatus), I can easily say it was one of the best shows I have been to in my eight years of attending.
The energy, the magic, the show-floor deals getting made, all of the exciting new brands—it was like we all took two years to gather our thoughts, build back stronger, empower our teams, and come back swinging. It was awesome.
It was also exciting to see all the female-founded companies getting wins and making strides in this new paradigm. After the show, I connected with a few brands that are special to me. I asked them the same questions I’m always asked when talking about the ups and downs of running an agency and launching CPG brands in the past three years.