“We wanted to capture the essence of ripe fruit, subtle tartness, and the effervescence of these playful session ales in the design.”
Thank you The Dieline, for sharing our packaging methodology and design for our client, Allagash.
Some top notes from the article:
“Looking to shake up the beer scene even further, Allagash turned to Portland branding agency Pulp+Wire to capture the intrinsic quality of a refreshing sparkling beverage. The new line of beers offers two flavors, a blackcurrant variety, and a peach and kombucha combination, and they both utilize a bright color palette that borrows from the principle ingredients. While it looks like a departure from Allagash’s general aesthetic, the package design hits you with a fistful of summer.”