
Tag: Brand Alchemist Podcast


The Alchemy of Mason Dixie Foods
Ayeshah Abuelhiga is the Founder and CEO of Mason Dixie Foods, the first and only clean-label ready-to-bake line of frozen biscuits focused on providing fresh, fast, and affordable Southern comfort food. In 2017, the brand was named a Top 10 Innovator by The Washington Business Journal. Ayeshah was [more...]
The Alchemy of Building Beverage Brands
Jenny Bonchak is a national award-winning barista and the Founder of Slingshot Coffee Company — offering cold brew black coffee — and Bright Side Beverage Club, a sparkling water brand. She is also the Founder of Needs & Wants, a beverage company offering superfruit teas with natural antiox [more...]
The Alchemy of BelliWelli
Katie Wilson is the Co-founder of BelliWelli, the first gluten-free, probiotic-packed, low FODMAP, vegan snack bar for people suffering from gastrointestinal conditions. As someone who suffers from irritable bowel syndrome, Katie founded the company after years of sorting through food labels and co [more...]
The Alchemy of The Pharmacy Lab
Serina Hanlon is the Owner of The Pharmacy Lab, a compounding pharmacy specializing in non-sterile compounds. The Pharmacy Lab creates and helps customers personalize medications not commercially available. As a community pharmacy owner for over a decade, Serina is passionate about helping patients [more...]
The Brand Alchemist Capsule Series: The Past & Future State of CPG With Bob Burke
Bob Burke is the Principal of Natural Products Consulting, a consulting firm specializing in bringing natural, organic, and specialty products to market across all channels. The firm has worked with companies such as Annie’s, Oregon Chai, Kraft, and many others. He is also the co-author and co-pu [more...]
The Brand Alchemist Capsule Series: The Past & Future State of CPG—Part 4
Andrea Popova is the Co-founder and CEO of the Consumer Packaged Goods Directory, a hub for emerging consumer brands and the resources to build them. In her role, she builds product-driven solutions to help brands grow. As a chief growth officer, advisor, and investor in CPG brands, Andrea has expe [more...]
The Brand Alchemist Capsule Series: The Past & Future State of CPG—Part 3
Amrit Richmond is the Founder of Indie CPG, which supports sustainable indie brands through community, content, and connections. She is also the Founder of Supermercato, where she consults with brands, VCs, and technology companies on CPG insights and market research. Amrit has 15 years of experien [more...]
The Brand Alchemist Capsule Series: The Past & Future State of CPG—Part 2
Jess Caven is the Co-founder and Principal of Generation CPG, an agency that helps launch the next generation of CPG products in food, beverage, and wellness. In her role, she helps emerging, early-stage, and established CPG brands launch new products and optimize product management operations. Jes [more...]