“For marketers, the past can be the silver lining that the next crisis cloud brings when it rolls in again.”
Thank you The Dieline for my feature article on what I believe to be the permanent power of retro marketing.
Some top notes from the article:
If 2020 found you cocooned on the couch with a bowl of grain-free, vegan mac and cheese in your lap while watching the early seasons of Schitt’s Creek for the 4th time, you weren’t alone. Nothing inspires a dive back into the familiar quicker than when the present goes to hell. And even as the world holds its breath and hopes for some form of normalcy to return, many of the behaviors we adopted to weather the past two years may be here to stay.
Nostalgia marketing is one of them.