The Dieline: Pulp + Wire Rebrands Wild Willet

“The fun, colorful packaging is just the tip of this meaty iceberg…”

Thank you The Dieline, for sharing our packaging methodology and design for our client, Wild Willet.

Some top notes from the article:

“After months in the making, Wild Willett is excited to reintroduce its line of premium grass-fed beef jerky; a sweeter, cleaner alternative made for on-the-go women everywhere. Wild Willett’s jerky recipe combines top-quality beef with fruit-flavored marinades that offer the perfect touch of sweetness.”