Yaas! Foods

Bold and Flavorful Meals On-The-Go

challenge

Yaas! Foods (a division on Bakkavor Foods) came to us with the challenge of creating a bright, modern, and innovative look for their new line of ready-to-eat meals.

The result was a full ready-to-eat line of comfort meals, soups, dips, hummus and burritos. Ready for your grab-and-go lifestyle.

solution

Through creative collaboration with the Yaas! Foods team, we honed in on a look that was a blend of bold colors and Scandinavian design to sell their comfort foods made fast. Clean design and graphic patterns were at the heart of the packaging, paired with whimsical photography and an artistic, avant-guard approach to digital marketing. We did not want to be just another meal in the deli case: Yaas! Foods wanted to be your go-to for delicious, comforting meals, made with clean ingredients.

Digital marketing efforts post-launch helped the brand grow in both regional and national grocery. Ongoing efforts included brand positioning, in-store promotional needs, giveaways, coupons, and store-specific landing pages to drive both interest and trial.