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Urban Farm Fermentory

deliverables Branding & Vision // Logo Rebrand // Packaging // Collateral

Urban Farm Fermentory

Authentic Kombucha & Cider

Capturing the spirit of the Urban Farm Fermentory brand was elemental. Pulp+Wire drew on UFF owner Eli Cayer’s encyclopedic knowledge of alchemy to create the design system that could crystalize his vision. Elemental and planetary symbols were used to capture the components and processes that produce UFF’s line of flavored Kombuchas. The circular glyphs that adorn each bottle featured subtle differences keyed to each product, while a common neon-green horizon line unified the group. The result was a series that worked to command attention on the shelf while inviting individual exploration of each signature bottle in this expanding brand.

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