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Tucson Tamale

deliverables Strategy + Vision // Illustration // Packaging

Tucson Tamale

Unwrap happiness.

challenge + solution

Tucson Tamale came to us with the needs to re-fresh their brand, their packaging and overall position and visability in the frozen food space. Though working closely (both remote and in-person) with this Arizona based compnay to created a vision that spoke to the quality, tradition and family that is the core of who Tucson Tamale is as a brand.

Bright colors, fun culturally inspired patterns and a focus on the flavors of the tamales was key in creating this highly saught after brand re-fresh. Still true to their roots, but now more competitive on the shelf.

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