challenge + solution
Tucson Tamale came to us with the needs to re-fresh their brand, their packaging and overall position and visability in the frozen food space. Though working closely (both remote and in-person) with this Arizona based compnay to created a vision that spoke to the quality, tradition and family that is the core of who Tucson Tamale is as a brand.
Bright colors, fun culturally inspired patterns and a focus on the flavors of the tamales was key in creating this highly saught after brand re-fresh. Still true to their roots, but now more competitive on the shelf.