challenge + our process
Therapy Clean, created by husband and wife team Anne Ruozzi & James Dudra, is the culmination of wanting safe and effective products for your home and family. Both were tired of only finding toxic and non-biodegradable chemicals in the household cleaning products they used. Therapy Clean’s objective was to mix effective cleaning agents, like essential oils and powerful plant-based ingredients, to offer a cleaner, healthier solution.
The packaging, designed by Pulp+Wire needed to accurately tell the story of the brand and products’ efficacy while standing up amongst other chemical cleaners that flood the market. This marriage of geometric patterns, usage-specific color storytelling, and an overall clean design set Therapy Clean apart while also giving them credibility.
Finishing treatments, such as matte and gloss moments, along with textures on the design offer the packaging a tactile physical sensation, specific to each formula’s application and assigned surface.
Therapy Clean’s new packaging is the result of a modern meets fresh design, while balancing efficiency and clean ingredients, and was poised to re-launch on Amazon to garner better recall and visual interest.