Off Trail

challenge + our process

The brand’s mission to help conscious, nature lovers nourish their skin with products that align with their values and love for the outdoors sought to develop a line of premium zero-waste skincare products and plastic-free packaging.

Pulp+Wire focused not only on creative with natural colors + tones but on sourcing packaging substrates and structures that complemented the chosen colors that stuck true to the brand’s eco-values. Pulp+Wire worked with folded carton vendors to develop dielines for a soapbox and a bath tea packaging that required no gluing or stickers to hold it together. Both of these products were printed on Neenah PC White Hemp stock to achieve recyclability. The highly visible hemp fibers emphasize the environmental mission of the company.

solution

Packaging that looks and feels high-end and is fully secured and functional with no glue – adhering to the brand’s mission + standards.