Newvana Cocktails

Pura Vida from Costa Rica

Costa Rica-based Newvana Mixers came to Pulp+Wire to help name, brand, and package their new line of natural cocktail mixers specifically targeted for the U.S. market. Pulp+Wire also helped with digital brand activations to build early awareness and create a year-long integrated campaign to launch this new brand to market. Highlighting the country’s Pura Vida lifestyle, the brand and digital marketing feel authentic and the perfect pour to start a party.