Studio News + Updates



deliverables Brand Strategy // Messaging // Illustration // Packaging


challenge + our process

Pulp+Wire was asked to help create the next “CPG darling” of simple syrups that communicated a social mission for modern tastes and values through striking, counter-top worthy creative.

Through bold, highlighter colors that are not overly gendered, custom ingredient illustrations, and callouts that highlight the transparency of organic ingredients, Pulp+Wire helped craft a brand identity that was unlike any other syrup competitors – for coffee and occasions.


Pulp+Wire created a playful brand that matched the fun, effervescent personality of the owner, coupled with the easy-going desired tonality of the brand. We balanced the look with unexpected illustrations, off-set objects, and tactile labeling finishes that go beyond just the creative. Beyond packaging and brand, we also had the pleasure of doing the foundational brand strategy, messaging, and a website that pulls the full vision together and brings the brand to life for this delightfully sweet client. See more below by visiting the Daysie website.


All images courtesy of the client

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