Bob’s Red Mill

challenge + our process

Bob’s Red Mill is a heritage brand that aligns with Pulp+Wire’s mission of supporting better-for-you brands that improve the lives of their customers with healthier, more functional, and lifestyle-diverse product options. Pulp+Wire was asked to drive innovation of Bob’s Red Mill grain-free mix line.

As Bob’s Red Mill works to expand their product opinions, it was imperative to create a bold, clean look that stood out amongst competitors while also meeting consumers with familiar product photography and easy to understand claims and benefits.

2 Different Products, similar solutions

For both the protein powders and the grain-free mixes, while vastly different products with different targets audiences, our solutions took similar paths.  Both needed strong SKU differentiation, to pop on the shelf and online and have strong recall that continues to push the iocninc Bob’s Red Mill brand forward.