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Atoka Wellness

deliverables Launch Strategy + Vision // Illustration // Packaging // Web // Trade Show Consulting

Atoka™ Wellness

Superfoods and tonics for the body and soul


Inspired by Mother Nature and the benefits rooted in restorative herbs and nutrient-dense fruits, Pulp+Wire worked closely with Atoka™ Wellness to create their full line of shots, Tea Tonics, and Oatmilk Elixirs. Brought on to bring this brand from ideation to completion, we helped Atoka (helmed by Ocean Spray Cranberries innovation team) nurture each stage of the process to get them to initial launch and to start building store relationships.

Set to launch in January 2020, look for the Atoka Wellness brand throughout the northeast and nationally within the year to come.

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