Allagash Curieux, Triplé & Bean & Barrel
challenge + our process
After continued growth for over 25 years, Allagash was in a position to revamp, rethink and reintroduce many of its heritage beer lines, along with new ones, to help drive deeper consumer loyalty while attracting new ones along the way.
The three beers in Allagash’s premium set are all made from the brand’s Tripel, a traditional style of golden ale, which was first brewed in Belgian abbeys hundreds of years ago. Given this commonality, the creative strategy involved bringing the set together as one cohesive line with distinct description bands, matching illustration styles and similar language hierarchy while bringing out the key notes and attributes of each individual beer.
The end result was an elevated look & feel, setting the tone for the higher ABV drinkable beers and price points.
Photos by Allagash Brewing